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Twelve months ago, a no-name company presented its new products at the I-CAST show, and shocking the whole fishing industry, WON THREE first places for the Best of Show, Best Freshwater and Best Saltwater rods. No one has ever walked away with THREE first place prizes before! How can a new player in the well-established fishing industry, be so innovative and so far ahead?
 

Actually, over 80% of all real break-through technologies come from small companies, and not from well known brands. Carrot Stix™ technology incorporates the first nano-Bio-fiber technology (from actual Carrots) with the lightest and strongest metal (Scandium). These two materials have not been used in the fishing industry before. Element 21 does not compete on brand recognition, but it competes with the materials that are used by the major brands. So, if you are used to graphite, Element 21 has something better—Carrot fiber; if you are used to titanium or steel, Element 21 has something better – Scandium; and if you are used to Gortex, or Thinsulate, Element 21 has something better – Carrot Stix™! It is no wonder that Element 21 products are out-performing the competition: it is because the raw ingredients we use to make our products are truly new technologies never used in the fishing industry to date – technologies which are revolutionizing fishing!
 

The reason Carrot Stix™ are such a hot item, is not only because they are orange , or extra light and supersensitive, but also because they will make your regular fishing day into an extraordinary experience!